SESSION A
9:30 a.m. - 10:30 a.m. CDT

Full Session Video

A 10x Mindset for Volunteers
Rhea Wong,
Rhea Wong Consulting
Fundraiser, Podcaster, Consultant and Author
Session Video

Ring it On
Planning, Volunteer Recruitment
& a Fundraising Challenge
Lt. Colonel Cindy Foley,
Divisional Commander
&
Alice Evans,
Project Manager - 
Digital Fundraising 
The Salvation Army Northwest Division
Session Video

A message from “William Booth”
A small town sees a HUGE increase 
Kelly Crenshaw,
Service Center Manager
The Salvation Army Texas Division
Brownwood Texas Service Center
Session Video

Engagement Insights from
the Business World
Darrin Pennartz,
Broker Associate 
RE/MAX DFW Associates
Session Video

Kick Off to the Kick Offs
Mike Baldelli,
Public Relations & Marketing Manager
The Salvation Army
Southern New England Division
&
Debbie Camner,
Director of Advancement
The Salvation Army
Southern New England Division
Session Video

SESSION B
11:00 a.m. - 12:00 p.m. CDT

Full Session Video

Networking for Numbers
Rachel Edgington
Community Engagement Specialist
The Salvation Army of Evansville
Session Video

Maximizing Corporate Partnerships 
Christina Cavalier
Senior Director of Community Relations
The Salvation Army Texas Division
North Texas Area Command
Session Video

We Can Be Heroes - 
School District Kettle Volunteers
Lieutenant Anna Maslenikova
Arlington Corps, Texas Division
Mansfield, Texas ISD
Session Video

Hey, Buddy! Let’s volunteer!
Captain Dante Salgado,
Corps Officer
Orange, Texas
&
Adam Conrad,
Advisory Board Member
Lutcher Theater
Session Video

Timeless Joy
Recruiting & Engaging Volunteer Bell Ringers
Kelly Hutchinson
 Executive Director of Development
Sydney Cadle,
Donor Relations & Data Base
Records Manager
The Salvation Army Louisville Area Command
Session Video

SESSION A: Shazam!
9:30 a.m. - 10:30 a.m. CDT
Extraordinary Ideas to
Transform Christmas

Full Session Video

It Starts with a Spark:
Using Walmart Spark Good to double your Angel Tree Donations
Misty Ratcliff,
Development & Communication Manager
Nashville Area Command
Session Video

Angel Tree
Major Carolyn Webb,
Area Commander
Houston Area Command
Texas Division
Session Video
Christmas Dates Doc
Toy Shop Job Description Doc
Project-Event Assignment Doc

Smallville
A small Texas volunteer service unit makes the National Commander's Red Kettle Challenge top 10!
Kurt Sohn,
Palestine Service Unit

100 Days of Christmas
Mike Baldelli,
Public Relations & Marketing Manager
&
Holly Fink,
Director of Donor Relations
The Salvation Army
Southern New England Division - Connecticut & Rhode Island
Session Video

Here’s your sign! 
2 Unique Ways Service Extension Asked for Donations
Sharlynda Bedford,
Service Extension Representative II
Texas Division
Session Video

Kettle Kickoff Luncheon
Kendall Anderson,
Community Relations &
Development Coordinator
Central Kentucky Service Area
Session Video
 
An Idea that Might Stick
Pins & Stickers for volunteers & donors
Jennifer Lane,
Corporate Partnerships Manager
Texas Division
Session Video

SESSION B: Back to the Future
11 a.m.—12:00 p.m CDT
Evergreen ideas from Kettle-Con past

Full Session Video

Bucket Blitz
Matthew Schmidt,
Development Director
The Salvation Army Quincy, IL
Session Video

Top 10 Things I Wish I
Knew about Angel Tree
Captain Rachel McKain,
Abilene Corps
The Salvation Army Texas
Session Video

Red Kettle Champions
Stephen Thomas,
Divisional Service Extension Director
The Salvation Army Texas DHQ
Session Video

Red Kettle Box
Major Roy Williams,
Miami Area Commander
Session Video

Additional Resources
Jennifer Lane & Philip Burn
12 Months of Christmas
12 Days of Christmas
Collateral Materials
Session Video

SESSION A
9:30 a.m. - 10:30 a.m. CDT

Full Session Video

Understanding Artificial Intelligence:
Opportunities and Responsibilities
LERMA/Agency
Francisco De Leon,
UX/Designer
Christen Jocquottet,
Digital Project Manager
Pranav Kumar,
Digital Project Manager
&
Rolf Ruiz,
Creative Technologist
Session Video

Enhance Your Holiday Website and Peer-To-Peer Fundraising Potential
Eli Silva,
G-Lab Group
Session Video

All Things Digital (info for TEXAS)
Rick Dumais,
Divisional Direct marketing and eMarketing Director
Session Video

Maximizing Fundraising: 
Omnichannel Strategies for 
Register to Ring Campaigns 
Summit Marketing/Register to Ring
Aaron Robison
 Director of Digital Strategy & Innovation
Julie Orlando,
Account Executive
Mitch Duperree,
Volunteer Engagement Manager
Session Video

SESSION B
11:00 a.m. - 12:00 p.m. CDT

Full Session Video

The Evolving Social Media Landscape
LERMA/Agency
Stephen Duncan,
Senior Social Strategist
Session Video

Christmas Media Tour
AOK Divisional Headquarters
Doug Goetzinger,
Divisional Director of Development
&
Cindy Fuller,
Divisional Communications Director
Session Video

Engaging Local Officials:
A Christmas Story (2024)
LERMA/Agency
Bishop Wash,
Director, Public Relations
&
Katie Stillwell,
Director
Public Relations & Cause Branding
Session Video

Christmas and CANVA
Unleash Your Creativity!
Cheryl Werner,
Territorial Graphic Arts Director
STHQ Communications Department
Session Video

Kettle-Con 2021
Video Archive

Kettle-Con 2022
Video Archive

Kettle-Con 2023
Video Archive

Christmas Checklist (excel)

Christmas Checklist (pdf)