The Salvation Army and Schnucks Renew Holiday Partnership Benefitting Red Kettle Campaign

Nov 13, 2024

Schnuck Markets, Inc. is continuing its decades-long partnership with The Salvation Army during the upcoming holiday season. Starting today and continuing through Wednesday, Nov. 27, Schnucks customers have the option to donate to The Salvation Army by “Rounding Up at the Register” to the nearest dollar while those who use self-checkouts may choose a $1, $3, or $5 “Scan and Give” option. Schnucks Rewards members also can donate their Rewards to The Salvation Army as part of the Donate Your Rewards program.

One hundred percent of the round-up donations will support The Salvation Army’s work directly in the communities in which they are donated. In 2023, Schnucks and its customers donated more than $230,000 to The Salvation Army as part of the Round Up campaign. 

“Over the years, The Salvation Army has become a welcomed mainstay at Schnucks stores during the holidays - both at our checkouts and our entrances,” said Schnucks Chairman and CEO Todd Schnuck. “Supporting the efforts of The Salvation Army is directly aligned with our company’s mission to nourish people’s lives, and together with our customers, we all will work to meet the needs of our communities.”

Major Adam Moore and Bill Bradley, Chief Marketing and Communications Officer of Schnuck Markets, Inc.

Schnucks Virtual Red Kettle

At the conclusion of the Round Up, Schnucks will welcome back The Salvation Army’s bell ringers and their iconic red kettles. Starting Friday, Nov. 29, and continuing through Tuesday, Dec. 24, bell ringers will return to all Schnucks stores, Monday through Saturday, 10 a.m. - 7 p.m. daily.

“We are so grateful to Schnucks for this long-standing partnership,” said Major Adam Moore, Area Commander of The Salvation Army in Greater St. Louis. “Every year during the Christmas season, we see the needs in our communities grow, particularly for those facing food and housing insecurity. Donations at the register and at our red kettles ensure families and individuals don’t have to make difficult decisions whether to pay their utility bills or put food on the table, for example. We’re thankful for Schnucks and their customers for helping us minimize those burdens.”

Those wishing to volunteer to bell ring and help raise crucial funds for their community should visit RegisterToRing.com

About Schnucks
Founded in St. Louis in 1939, Schnuck Markets, Inc. is a third and fourth generation, family-owned grocery retailer committed to nourishing people’s lives. Schnucks operates 114 stores, serving customers in Missouri, Illinois, Indiana and Wisconsin and employs nearly 12,000 teammates. According to Forbes’ 2023 rankings, Schnucks is the 189th largest privately-owned company in the United States and the 14th largest privately-owned grocer. Schnucks is committed to helping communities thrive, and as a champion for reducing hunger, the company annually donates more than $15 million in food to pantries that help those in need.

About The Salvation Army: The Salvation Army annually helps nearly 30 million Americans overcome poverty, addiction and economic hardships through a range of social services. Founded in London, England, in 1865, The Salvation Army has been active in Missouri and Southern Illinois since 1880. The Salvation Army Midland Division provides a wide range of services for those in need in our community including corps community centers, Emergency Disaster Services, Emergency Social Services, housing programs, feeding programs and emergency shelter. For more information, visit http://www.salarmymidland.org.


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